EDMONTON, September 4, 2012 – Canadian Western Bank (CWB) is proud to launch The Greater Interest
GIC® campaign in support of Big Brothers Big Sisters. Between September 4, 2012 and October 31, 2012, based
on every dollar clients invest in The Greater Interest GIC®, CWB will make a corporate donation of 1/8% to the
local Big Brothers Big Sisters organization in the community where the deposits were raised. Since partnering
with Big Brothers Big Sisters in 2008, CWB has donated over $845,000 to help facilitate meaningful mentorship
opportunities for Canada’s youth.
“Our clients, employees, and community partners rally around this campaign each year and are excited to see the
positive benefits in their local communities,” says Angela Saveraux, CWB's Community Investment Manager.
“The relationships we’ve built over the years have encouraged our organization to learn more about the important
work being accomplished by Big Brothers Big Sisters. Canadian Western Bank believes in the value of mentoring
and is proud to play a role in empowering Canada’s youth to reach their full potential."
Two years ago, CWB broadened the distribution of its community-based GIC product to clients across Canada by
offering the Key Giving GIC™ through CWB’s Internet banking division, Canadian Direct Financial (CDF)
www.canadiandirectfinancial.com. Based on every dollar that clients invest in the Key Giving GIC™, CDF will
make a donation of 1/8% to the national chapter of Big Brothers Big Sisters.
"We’re so happy to have such amazing support from our friends at CWB, who have helped us fund nearly 66,000
hours of mentoring over the past four years,” said Joel Porter, Vice-President of Revenue Development for Big
Brothers Big Sisters of Canada. “This smart investment product makes sense on so many levels. Most
importantly, it will assist us again this year in making permanent, positive change in the lives of so many kids.”
In addition to the overall campaign, CWB and Big Brothers Big Sisters are organizing a video contest for Big
Brothers, Big Sisters and their matches. Applicants are being asked to submit a short video describing how they
would take a greater interest in their community with a $2,500 grant from CWB. View the top videos and vote for
your favourite at www.greaterinterest.ca to make one applicant’s idea a reality.