EDMONTON, December 19, 2013 – Canadian Western Bank (CWB) is proud to donate $249,591 to local Big Brothers Big Sisters (BBBS) agencies across Western Canada through its 2013 The Greater Interest GIC® campaign. After running the campaign for six consecutive years, donations totaling $1.3 million have benefitted youth in the communities across CWB’s core markets.
"This campaign is a highlight for our employees and clients every year,” said Angela Saveraux, CWB's Public Relations and Community Investment Manager. “As an organization, we believe strongly in the value of mentoring. As our relationship with Big Brothers Big Sisters has grown over the years, we’ve had the opportunity to recognize first-hand the significant benefits they bring to our communities. This initiative gives us the opportunity to support their important work, and is aligned with CWB’s commitment to meaningfully give back to the communities that have helped make us successful.”
The Greater Interest GIC® , offered annually in September and October, gives clients the opportunity to invest in a guaranteed investment product that provides a competitive rate-of-return while also positively impacting local communities. Based on every dollar invested in The Greater Interest GIC® , CWB makes a donation to the local BBBS organization in the community where the investment was made. In 2013, the product was expanded to include multiple investment choices for clients, with four rates based on terms ranging from 13 to 49 months.
"CWB’s donation of $1.3 million to children’s charities through this initiative since 2008 is remarkable,” said Joel Porter, Vice-President, Revenue Development, BBBS of Canada. “The twenty agencies in Western Canada benefitting from this year’s campaign will be able to serve more children and youth in their communities. CWB is an enthusiastic, engaged partner and we’re fortunate to have the opportunity to work with their team.”
About Canadian Western Bank
Canadian Western Bank offers highly personalized service through 41 branch locations and is the largest publicly
traded Canadian bank headquartered in Western Canada. The Bank specializes in mid-market commercial lending
and offers a full complement of personal banking services. The Bank, along with its operating affiliates, National
Leasing, CWB Trust Services, Valiant Trust, Canadian Direct Insurance, Adroit Investment Management,
McLean & Partners Wealth Management, and Canadian Western Financial, collectively offer a diversified range
of financial services across Canada and are together known as Canadian Western Bank Group. Refer to
www.cwb.com for additional information.
About Big Brothers Big Sisters of Canada
For nearly one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of our
nation’s youth by developing and implementing a wide range of mentoring programs. Serving as role models, our
mentors teach by example the importance of giving and giving back, of staying in school, and of having respect
for family peers and community. Big Brothers Big Sisters of Canada provides quality mentoring services for more
than 40,000 children and teenagers. Big Brothers Big Sisters currently has over 25,000 volunteer mentors working
at 125 agencies that serve children in over 1,000 communities across the country. Learn how you can start
something at www.bigbrothersbigsisters.ca.
For further information, please contact:
| Angela Saveraux
Manager, Public Relations and Community Investment
Canadian Western Bank
Phone: (780) 441-2257
E-mail: [email protected]
| Joel Porter
Vice-President, Revenue Development
Big Brothers Big Sisters of Canada
Phone: (905) 639-0461 x16
E-mail: [email protected]