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CWB's GIC offers investment with a social purpose

EDMONTON, September 19, 2013 – Canadian Western Bank (CWB) has launched its The Greater Interest GIC® campaign for a sixth consecutive year that will support Big Brothers Big Sisters (BBBS) agencies across Western Canada. This unique product offers clients the opportunity to earn a guaranteed return on their investment while prompting a donation from CWB, based on the amount invested. The donation will be directed to the BBBS agency in the community where the investment was made to ensure that local kids receive the benefit.

“Canadian Western Bank believes strongly in the value of mentoring and is pleased to partner with Big Brothers Big Sisters again this year,” said Greg Sprung, Executive Vice President of CWB’s banking operations. “Last year, we celebrated an exciting milestone with donations from The Greater Interest GIC® totaling over $1 million since 2008, and we’re excited to meaningfully build on this number in 2013. In only the first two weeks of this year’s campaign, investments by our clients have prompted CWB to donate more than $40,000.”
Following the success of The Greater Interest GIC® over the past number of years, the product has been expanded in 2013 to include multiple investment choices. Clients can now choose from four competitive rates based on terms ranging from 13 to 49 months, depending on what works best for them.

“To see Canadian Western Bank add choices for its clients that will result in a growing donation to Big Brothers Big Sisters speaks to the organization’s commitment to support youth mentorship in Canada,” said Joel Porter, Vice-President of Revenue Development for Big Brothers Big Sisters of Canada. “This smart investment product makes sense on many levels. Most importantly, it will assist us again this year in making permanent, positive change in the lives of so many kids.”

The Greater Interest GIC® is available at CWB branches from now until October 31st.

About Big Brothers Big Sisters

For one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of our nation’s youth by developing and implementing a wide range of mentoring programs. Serving as role models, mentors teach by example the importance of giving and giving back, of staying in school, and of having respect for family peers and community. Big Brothers Big Sisters of Canada provides quality mentoring services for more than 40,000 children and teenagers. Big Brothers Big Sisters currently has over 35,000 volunteer mentors working at 118 agencies that serve children in over 1,100 municipalities across the country. Learn how you can start something at www.bigbrothersbigsisters.ca.

For Further Information Contact:

Angela Saveraux
Manager, Public Relations & Community Investment
Canadian Western Bank
Phone: (780) 441-2257
Email: [email protected] 

Joel Porter
Vice-President, Revenue Development
Big Brothers Big Sisters of Canada
Phone: (905) 639-0461 x16
Email: [email protected]